925 Global is a brand consultancy for founders, marketing leads, and in-house brand teams. We run workshop-led 4-week sprints that ship verbal identity, visual systems, content frameworks, and launch-ready campaigns — built to operate, not just decorate.
Trusted by brands, creators, and institutions
Hover any tile to see how the practice is delivered. Most engagements combine two or more — strategy that ships and production that holds up at broadcast tier.
Logo, color, type, motion, components — built as a system, not a moodboard.
Concept, pre-pro, shoot, post — broadcast-tier execution from day one of the brief.
Strategy and execution for partnerships with high-reach creators — MrBeast-tier production, brand-safe outcomes.
Go-to-market in one room — narrative, channels, creative, and the press list.
Click any step to expand. No discovery decks, no agency timelines, no "phase two."
Click any card to expand. Figures sourced from partner case studies, brand reporting, and public earnings releases.
At the peak of Squid Game's global cultural moment, the team set out to recreate the show's set pieces — Red Light Green Light, the bridge, the dorm — in a real-world non-lethal competition with 456 players and a $456,000 prize. The brief: meet the visual fidelity of the Netflix original at YouTube production cadence.
Production and on-set live-action direction during Frank's tenure at MrBeast — site builds matched to the show's color and lighting, multi-camera coverage of 456 contestants, and a post pipeline that turned a one-day shoot into a 25-minute hero film.
Roughly 200M views in the first month post-launch (Nov 2021) and 12M+ likes — one of the platform's all-time top-watched videos. Title sponsor Brawl Stars saw a 4.5× lift in US app downloads in the days after release and a 54% surge in worldwide in-app spend the following week.
Journeys didn't want a one-off gaming campaign — they wanted measurable growth inside Gen-Z gamer culture. The work paired Karl Jacobs with the retailer as a long-term ambassador, anchored by a Vans collaboration and in-store activations designed to translate online affinity into retail traffic.
Campaign concept, brand-side production, and creator integration across content drops, the Vans capsule, and in-store appearances — built to land as a cultural moment, not a paid post.
Among gamers, year-over-year purchase intent climbed 270%, conversation volume increased more than 1,000%, and the campaign delivered 138M organic social impressions. In-store appearances drew crowds large enough to temporarily shut down the mall.
Chipotle wanted to introduce Pollo Asado — its first new protein in nearly three decades — with a launch that felt native to the Gen-Z audience already living inside creator-driven content, not another standard QSR spot.
Concept and production support on the YouTube hero spot filmed in a Chipotle restaurant, plus the Karl Jacobs Burrito menu mechanic and a Twitch giveaway that distributed thousands of free entrée codes during a live stream.
TikTok: 7 billion+ views. Instagram: 5.8 million+ views. YouTube: 27,000 views on the unofficial post — the kind of organic creator-driven volume that paid media can't manufacture.
In the quarter following the campaign, Chipotle reported total revenue up 11.2% to $2.2B, comparable restaurant sales up 5.6%, in-restaurant sales up 17.5%, and digital sales representing 37.4% of food & beverage revenue — the digital-first mechanic the Karl Jacobs Burrito was designed to feed.
Misfits Gaming Group needed a launch moment that introduced new leadership and new on-camera talent at once — and signaled a brand identity sharp enough to land across an international esports audience already saturated with team announcements.
Concept and production on a 1950s-diner-themed commercial — period production design, full-set wardrobe and lighting, and a story that gave the new creator and executive producer a real first frame to be introduced inside, rather than a corporate press release.
The org's biggest creator-led campaign moment to date — 18M+ TikTok views, 69.5K+ on Instagram, 71K+ on YouTube. Performance heavily skewed to short-form social, where the diner aesthetic and creator integration earned the most reach.
The Marine Corps's recruiting team set out to land a Gen-Z audience that had grown skeptical of mainstream military advertising. The piece had to read as cinema first — visual fidelity at film-craft tier — so it would earn attention before it earned recall.
Production partnership with RESET Content, the commercial production company founded by David Fincher and Dave Morrison. The collaboration brought feature-film production craft — coverage, lighting, color, sound — to a recruiting spot that needed to read as a cultural object, not an ad. Anchored by the tagline: "You Don't Join the Marines, You Become One."
Launched nationally on Nov 7, 2024 as part of the Corps's flagship recruiting campaign. In a Task & Purpose focus group with high-school juniors, the tagline was the single line every panelist named unprompted — a strong recall signal in the exact demographic the Corps is recruiting. The spot has been widely covered as a craft benchmark in modern recruiting work.
The next generation of film and content professionals shouldn't have to start with a $1,500 camera and a part-time job. So we put real money into the pipeline.
A $500,000 gift from 925 Global / Studio 925 established the Studio 925 Pirate Media One Priority Fund — providing scholarships, equipment, and production resources to the next generation of film and content professionals.
Frank Byungura founded Studio 925 in 2019 and 925 Global as its agency-side counterpart. His professional foundation spans psychology, sociology, and entrepreneurship — a multidisciplinary base that informs how he reads consumer behavior, structures brand growth, and shapes content strategy. He spent four-plus years as Director of Photography for MrBeast, and his work has been published on front covers and recognized with industry awards.
Read full profileThese represent typical engagement structures and pricing ranges. Custom packages and tailored arrangements are available — every project is scoped to fit the client's specific needs, timeline, and budget.
We'd rather tell you we're the wrong fit than book a sprint that won't work. This widget gives you the same recommendation we'd give on a call.
Short brief, no form gymnastics. We reply within one business day with either a scoped proposal or an honest "not a fit."